Wells Fargo has unexpectedly shut down the business accounts of Beautiful Curly Me, a Black-owned company founded by 12-year-old Zoe Oli and her mother, Evana. The business, which Zoe started at age 7, produces dolls, books, and accessories designed to inspire confidence in young Black and brown girls. Despite the brand’s national recognition, with features on Good Morning America and People Magazine, the family says the bank provided no prior warning before freezing their funds.

The closure, according to Wells Fargo, stemmed from an “address discrepancy,” citing the company’s Atlanta-based office as not being a legitimate physical location. Zoe and Evana, however, maintain that the address is a valid office space, and despite their efforts to resolve the issue with customer service, they were informed that their funds would remain inaccessible for up to 15 days. “As a small product-based business, we need cash to operate,” Zoe said in an Instagram video, expressing frustration over the situation.

To weather the financial disruption, Zoe and Evana are encouraging supporters to shop directly from their website, offering a 20% discount with the code SUPPORT20. Beautiful Curly Me, which donates a doll for every doll sold, continues its mission of empowering young girls of color even as it navigates this challenging setback.

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