*(Burbank, CA) – The Critics Choice Association (CCA) announced today that award-winning actress and activist, and current Critics Choice Award nominee, Zendaya will receive the fifth annual SeeHer Award at the 26th annual Critics Choice Awards. The honor will be presented by her “Malcolm & Marie” co-star John David Washington during the live ceremony on Sunday, March 7, 2021 from 7-10pm ET/PT hosted by Taye Diggs.

The SeeHer Award recognizes a woman who embodies the values set forth by the SeeHer movement, to push boundaries, defy stereotypes and acknowledge the importance of authentic portrayals of women across the entertainment landscape. SeeHer is the leading global movement for accurate portrayals of women and girls in media. Led by the Association of National Advertisers (ANA), SeeHer is a collective of leading marketers, media organizations and industry influencers committed to creating advertising and media content that portrays women and girls as they truly are. Previous award recipients are Kristen Bell, Viola Davis, Claire Foy, and Gal Gadot.

 

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“We are so proud to be a part of the Critics Choice Awards, and celebrating our fifth SeeHer Award,” said Nadine Karp McHugh, President, SeeHer. “We are delighted to be presenting the award to Zendaya, who is such a strong representation of what it means to be a woman in 2021. One of the busiest rising stars in Hollywood – with a generation of Disney Channel fans, Marvel devotees and ‘Euphoria’ evangelists – she is a role model and leading voice of her generation. From being the youngest actress to win an Emmy for Outstanding Lead Actress in a Drama Series to using her platform to advocate for Black women in Hollywood, she is showing the next generation that you are never too young to use your voice to make a difference. Inspiring girls everywhere to see themselves in their full potential, Zendaya represents everything SeeHer is.”

 

Source: Zendaya to Be Honored With SeeHer Award At 26th Annual Critics Choice Awards

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