A groundbreaking business collaboration involving a former NFL player and his former football team has emerged.
The Las Vegas Raiders have partnered with ex-Raiders player and NFL Hall of Famer Charles Woodson, who founded the award-winning spirits brand Woodson Bourbon Whiskey. The former Raiders defensive player announced a partnership with the Las Vegas Raiders and Allegiant Stadium, marking the first time in Raider and NFL history a former professional player’s company has been named the official spirits sponsor of an NFL franchise.
“I used to jokingly say that Woodson Bourbon Whiskey was the official bourbon of Raider Nation but now I can say it with my chest. Woodson Bourbon Whiskey is the official bourbon of the Las Vegas Raiders and Allegiant Stadium,” said Woodson in a written statement. “I want to thank Mark Davis, Sandra Douglass Morgan, the Raiders partnership team, and the entire Raiders organization for giving Woodson Bourbon Whiskey the opportunity to be great! Go Raiders!”
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