The son of Calvin Cordozar Broadus Jr., also known as Snoop Dogg, has been named the creative director of a new play-2-earn (P2E) gaming app named Doge Dash.

Snoop‘s son, Cordell Broadus, a former UCLA collegiate football player, has been named creative director of Doge Dash. The company brought Broadus on as its’ first-ever creative director to oversee the brand and artistic framework of the app. The app is a Super Mario-inspired play-2-earn game where players accumulate coins that can be transferred directly to the player’s crypto wallets.

The gaming app was started by Grammy-nominated producer and director Paul Caslin.

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“I know talent when I see it, and Cordell ticks all the boxes, young, dynamic, creative, and above all else talented. I do not doubt that Cordell will help shape the future of NFTs and Crypto Gaming culture. We are delighted to welcome him to the Doge Dash family,” Caslin said in a written statement to BLACK ENTERPRISE.

Caslin and Broadus plan to revolutionize and make the crypto market more enjoyable and accessible for young enthusiasts. They plan to focus heavily on introducing the world of cryptocurrency while constructing an education ecosystem that can build generational wealth for inner-city youth.

Source: Snoop Dogg’s Son Cordell Broadus Named Creative Director at New Gaming App Doge Dash