The expansion of the program has also led to the formation of new partnerships, most notably with Pharrell Williams’ nonprofit organization, Black Ambition. This collaboration significantly enhances the support network available to participants, offering them a tailored curriculum that includes mentorship opportunities and workshops specifically designed to refine their business acumen and increase their chances of success in a competitive market.

Among the promising new participants is Samad Hinton from Houston, who leads BLK Beetles, a venture dedicated to promoting wellness and community engagement through events that foster connection and health. His innovative approach not only addresses the physical well-being of individuals but also emphasizes the importance of community ties, making a positive impact in his local area. Another notable participant is Andrea Brown, a communications consultant specializing in assisting athletes as they navigate the complexities of Name, Image, and Likeness (NIL) agreements. Her expertise is crucial in helping athletes understand and leverage their personal brands in a rapidly evolving sports landscape, ensuring they can maximize their opportunities while maintaining authenticity.

As the Community LAB program continues to grow and evolve, it stands as a beacon of hope and opportunity for aspiring entrepreneurs in the sports industry. By investing in diverse talent and fostering an inclusive environment, the program not only addresses systemic inequities but also enriches the sports sector with fresh ideas, innovative solutions, and a broader range of perspectives. 

The sports industry is undergoing a significant transformation as an increasing number of Black and Latino entrepreneurs emerge as influential figures, largely due to their involvement in the Community LAB program. This groundbreaking initiative, sponsored by adidas, functions as a social accelerator aimed at empowering underrepresented business owners over an intensive eight-month period. Each participant is awarded a generous grant of $75,000, coupled with access to a comprehensive suite of resources designed to enhance their entrepreneurial journeys. The primary objective of the program is to foster a more equitable and inclusive environment within the sports sector, addressing long-standing disparities and creating opportunities for diverse voices to be heard and valued.

In an exciting development for the upcoming 2024-2025 cohort, the Community LAB program is set to expand its geographical footprint by introducing new locations, including Toronto and Houston, alongside its established hubs in Los Angeles, Atlanta, and New York. This strategic diversification not only amplifies the program’s impact but also highlights its commitment to nurturing vibrant communities across various regions. By championing diversity and equity, the program seeks to reshape the sports landscape, allowing the unique perspectives and experiences of its participants to shine through their respective businesses, ultimately enriching the industry as a whole.

The expansion of the program has also led to the formation of new partnerships, most notably with Pharrell Williams’ nonprofit organization, Black Ambition. This collaboration significantly enhances the support network available to participants, offering them a tailored curriculum that includes mentorship opportunities and workshops specifically designed to refine their business acumen and increase their chances of success in a competitive market.

Among the promising new participants is Samad Hinton from Houston, who leads BLK Beetles, a venture dedicated to promoting wellness and community engagement through events that foster connection and health. His innovative approach not only addresses the physical well-being of individuals but also emphasizes the importance of community ties, making a positive impact in his local area. Another notable participant is Andrea Brown, a communications consultant specializing in assisting athletes as they navigate the complexities of Name, Image, and Likeness (NIL) agreements. Her expertise is crucial in helping athletes understand and leverage their personal brands in a rapidly evolving sports landscape, ensuring they can maximize their opportunities while maintaining authenticity.

As the Community LAB program continues to grow and evolve, it stands as a beacon of hope and opportunity for aspiring entrepreneurs in the sports industry. By investing in diverse talent and fostering an inclusive environment, the program not only addresses systemic inequities but also enriches the sports sector with fresh ideas, innovative solutions, and a broader range of perspectives.