As part of its $25 million commitment to empower Black creators, Facebook is amplifying and investing in Black voices through its new We the Culture content initiative.

Launched on Tuesday, We the Culture was curated by a team of Black Facebook employees to help Black content creators build successful and sustainable digital communities on the platform. It kicked off with an inaugural class of 120 plus creatives that includes Danielle Young, Lauren “Sitting Pretty Lolo’ Spencer, Cameron J. Henderson, and Nneka Irobunda. The initiative also incorporates programming for Facebook Watch in partnership with production companies focused on Black creatives. Among the first shows are “Chop It Up” with actress Storm Reid, “Asking for a Friend” hosted by actress and entrepreneur Vanessa Simmons, and “Mastery of Comedy” with media host Angela Yee.

Serena Williams Falls to Naomi Osaka at Australian Open Semi-Final

Whether music, art, poetry, Original programming, food, or social justice, We the Culture “serves as a launch point for Black creators” and spotlights “the beautiful, layered and expressive voices shaping black culture and driving it forward,” said Facebook in a statement sent to BLACK ENTERPRISE.

“We The Culture is a multi-faceted initiative with the goal of elevating Black creators to share their vision and voice with the world for a broader community and empower them to build successful, entertaining, and sustainable businesses [and enterprises] across all of our apps,” says Dan Reed, the VP of Global Media, Sports and Equity Partnerships at Facebook, in an interview with BE.

In addition to funding their content production, Black creators are also provided with partner management support, access to educational and training resources, marketing support, and tools for audience development. The goal, says Reed, is to “fully empower this group of up-and-coming and emerging creators to be successful on our platforms for a very long time.”

Source: Facebook Launches ‘We the Culture’ Accelerator Program to Fund and Support Black Content Creators